2024 Small Business Academy - Full Course

Week 1: Idea Generation and Target Audience • Day 1-2: Introduction to Entrepreneurship and Discovering Your Passions and Skills • Day 3-4: Defining Your Business Idea and Aligning it with Your Strengths • Day 5: Identifying and Understanding Your Target Audience Week 2: Mission Statement and Market Research • Day 1-2: Crafting a Compelling Mission Statement • Day 3-4: Conducting Thorough Market Research and Analysis • Day 5: Analyzing the Competitive Landscape and Developing Buyer Personas Week 3: Financial Planning and Startup Costs • Day 1-2: Essentials of Financial Planning for Startups • Day 3-4: Estimating Startup Costs and Budgeting • Day 5: Creating Sales Forecasts and Expense Budgets Week 4: Business Structures and Planning • Day 1-2: Understanding Different Business Structures • Day 3-4: Choosing the Right Business Structure for Your Venture • Day 5: Developing a Comprehensive Business Plan *We will discuss Etsy & dropshipping models in this week Week 5: SWOT Analysis and Strategic Planning • Day 1-2: Conducting a SWOT Analysis • Day 3-4: Identifying Strengths, Weaknesses, Opportunities, and Threats • Day 5: Creating an Action Plan Based on SWOT Analysis Week 6: Securing Funding for Your Business • Day 1-2: Exploring Different Funding Options • Day 3-4: Preparing for Loan Applications and Approaching Investors • Day 5: Understanding Crowdfunding and Applying for Grants Week 7: Business Legalities and Paperwork • Day 1-2: Handling Business Legalities and Paperwork • Day 3-4: Opening a Business Bank Account and Understanding Tax Implications • Day 5: Developing an Operating Plan Week 8: Marketing, Sales, and Advertising Strategies • Day 1-2: Principles of Effective Marketing and Sales • Day 3-4: Advertising Strategies and Digital Marketing • Day 5: Creating Engaging Product or Service Descriptions Each week of the course will include interactive sessions, practical exercises, and case studies to reinforce the learning.