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How to Survive a Recession (for everyone, including business owners)

Jessie Virga


Image: The economy we have been left to clean up.
Image: The economy we have been left to clean up.

A recession is broadly defined as a significant decline in economic activity across the economy, lasting more than a few months, and typically visible in indicators such as GDP, employment, and industrial production (National Bureau of Economic Research [NBER], n.d.). While recessions are a normal part of the economic cycle, their impacts are far-reaching. They lead to job losses, decreased consumer spending, tightened credit conditions, and reduced business investment, all of which directly affect individuals, families, small businesses, and multinational corporations alike.


Understanding recessions is vital not only for economic policymakers and analysts but also for everyday citizens and entrepreneurs who must make informed financial decisions. Recessions can influence everything from employment opportunities and income stability to global trade and investment flows, making them critical moments that shape economic behavior and societal wellbeing on a broad scale.


This article will explore what a recession is and how it works, provide a historical context of major U.S. and global recessions, examine the economic impacts domestically and internationally, and offer practical strategies for small businesses and individuals to prepare for and navigate through economic downturns.





II. What Is a Recession?

At its core, a recession is a period of temporary economic decline marked by a fall in gross domestic product (GDP), reduced consumer spending, and rising unemployment. While the term is often used loosely to describe any economic downturn, the technical definition used by economists—particularly the National Bureau of Economic Research (NBER)—describes a recession as "a significant decline in economic activity spread across the economy, lasting more than a few months" (NBER, n.d.).


But what does that actually look like in everyday life? Typically, it means people are spending less, businesses are hiring less (or laying off workers), and the economy, which usually hums along in a cycle of growth, enters a cooling-off phase. The most common indicators of a recession include:

  • Two consecutive quarters of negative GDP growth

  • A noticeable rise in unemployment rates

  • Decreases in retail sales and consumer spending

  • Drops in industrial production

  • Lower levels of income and business investment (International Monetary Fund [IMF], 2022)


Understanding how a recession differs from other economic terms can also help demystify the concept. A depression is far more severe and long-lasting than a recession—think the Great Depression of the 1930s, which lasted over a decade and involved massive unemployment and widespread poverty. On the other hand, an economic slowdown or economic contraction may involve some of the same indicators (such as slower GDP growth), but doesn't meet the full criteria of a recession and is usually shorter in duration.


In simple terms: a slowdown is like tapping the brakes, a recession is like hitting them hard, and a depression is when the engine stalls altogether.


II. How Recessions Work

To understand how recessions unfold, it’s helpful to picture the economy as a living, breathing system that moves in cycles—growing, contracting, adjusting, and then repeating the process. While downturns can seem sudden to the average person, most recessions result from a combination of predictable patterns and unexpected disruptions.


Causes of Recessions

Recessions don’t just happen overnight—they’re triggered by a variety of factors, often working together. Some of the most common causes include:

  • Supply shocks, such as surges in oil prices or shortages of critical goods, which increase production costs and limit output.

  • Financial crises, where excessive risk-taking or inflated asset bubbles (like the housing market in 2008) lead to credit freezes and market collapses.

  • Policy changes, especially abrupt shifts in interest rates or government spending, which can cool the economy too quickly (Federal Reserve Bank of St. Louis, 2022).

  • Geopolitical or external events, such as wars or pandemics, which disrupt global trade and investor confidence.


The Economic Cycle: Expansion → Peak → Recession → Trough → Recovery


Every economy naturally goes through what’s known as the business cycle—a repeating series of phases:

  1. Expansion – Economic growth is strong. Businesses thrive, employment rises, and consumer spending increases.

  2. Peak – The economy hits its highest point of activity. Inflation may start to creep up, and growth begins to slow.

  3. Recession – Activity contracts. Spending declines, jobs are lost, and uncertainty grows.

  4. Trough – The lowest point of the cycle. It’s painful, but it sets the stage for a rebound.

  5. Recovery – Confidence returns, businesses start to hire again, and growth resumes.


This cycle helps explain why no economy grows forever—slowdowns are a natural, if uncomfortable, part of long-term economic health.


The Role of Government and Central Banks

When recessions hit, it’s not just about waiting for the storm to pass. Governments and central banks—like the Federal Reserve in the U.S.—play active roles in shaping recovery.

  • Interest Rates: Central banks often lower interest rates to encourage borrowing and spending, making it cheaper to finance everything from homes to business expansion.

  • Stimulus Measures: Governments may inject money into the economy through stimulus checks, infrastructure projects, or tax relief to increase demand (Congressional Budget Office [CBO], 2020).

  • Regulation and Oversight: In the aftermath of a recession, regulatory reforms are sometimes introduced to prevent similar crises in the future—like the Dodd-Frank Act following the 2008 financial crash.


In short, recessions are complex events driven by both internal weaknesses and external shocks—but they’re also something we’ve learned to respond to, adjust for, and eventually recover from.


IV. A Brief Historical Context

Recessions may feel unique in the moment, but history shows us they are recurring features of economic life. While each downturn has its own trigger, context, and consequence, studying past recessions helps us understand patterns, avoid past mistakes, and better prepare for future shocks.


Notable U.S. Recessions
  1. The Great Depression (1929–1939)The most catastrophic economic downturn in U.S. history, the Great Depression began with the stock market crash of 1929 and led to a decade-long global slump. Unemployment peaked at 24.9%, and industrial production fell by nearly 50% (U.S. Bureau of Labor Statistics [BLS], n.d.). It led to sweeping financial reforms, including the establishment of the FDIC and Social Security.

  2. The Volcker Recession (1980–1982)To combat sky-high inflation, Federal Reserve Chair Paul Volcker raised interest rates dramatically, which triggered a deep but necessary recession. Unemployment reached 10.8%—the highest since the Great Depression (Federal Reserve History, n.d.). Though painful, the policy shift ultimately restored economic stability and curbed inflation.

  3. The Great Recession (2007–2009)Caused by the collapse of the U.S. housing bubble and excessive risk-taking in the financial sector, the 2008 financial crisis became a global crisis. Banks failed, home values plummeted, and millions lost their jobs. The U.S. responded with large-scale bailouts and stimulus packages, and Dodd-Frank reforms were introduced to increase oversight (Congressional Research Service [CRS], 2023).

  4. The COVID-19 Recession (2020)A truly unique event, the 2020 recession wasn’t caused by market imbalances or inflation but by a global health emergency. Lockdowns froze economic activity, pushing the U.S. into its sharpest-ever contraction in Q2 2020, with GDP falling by 31.4% (U.S. Bureau of Economic Analysis [BEA], 2020). Massive fiscal stimulus, expanded unemployment benefits, and rapid vaccination efforts helped fuel a relatively swift recovery.


Global Recessions and Ripple Effects

Recessions in major economies like the U.S. often spill over into the rest of the world. Global trade slows, financial markets contract, and commodity prices drop. The 2008 crisis triggered recessions in Europe and parts of Asia. Similarly, the COVID-19 recession affected every corner of the globe, highlighting how interconnected the world economy has become (International Monetary Fund [IMF], 2020).


Emerging markets tend to suffer disproportionately due to limited fiscal capacity, higher borrowing costs, and dependence on trade or tourism. Global recessions also expose vulnerabilities in supply chains and healthcare infrastructure, which ripple through economies long after recovery begins.


What We’ve Learned

History teaches us that while recessions are inevitable, their impact can be mitigated with smart policy and early intervention. Key takeaways include:

  • The importance of strong financial regulation to prevent systemic collapse

  • The value of central bank independence and targeted fiscal policy

  • The need for safety nets—such as unemployment insurance and small business support

  • The benefits of international cooperation during global crises


Ultimately, recessions test our systems—but they also sharpen them. Each downturn offers a chance to reassess, reform, and come back stronger.


V. Economic Effects of a Recession

Recessions are more than just economic jargon—they have real, measurable effects that touch every part of the economy. From job losses to global trade slowdowns, the impacts of a recession are both deep and wide-ranging. Let’s break down how these effects are felt in the United States and around the world.


A. In the United States

Impact on Jobs and Wages

The most immediate and personal effect of a recession is the loss of jobs. During the Great Recession, the U.S. lost more than 8.7 million jobs, and unemployment peaked at 10% in October 2009 (U.S. Bureau of Labor Statistics [BLS], 2012). Wages tend to stagnate as employers cut back on raises, bonuses, and hiring. Workers often experience reduced hours or are forced into lower-paying or part-time roles.


Credit Availability and Borrowing Costs

Banks typically tighten lending standards during recessions to mitigate risk, making it harder for businesses and consumers to get loans (Federal Reserve, 2022). Even if interest rates are lowered by the Federal Reserve to encourage borrowing, fear and uncertainty can cause both lenders and borrowers to pull back. This credit squeeze can slow business investment and delay economic recovery.


Stock Market Volatility

Recessions are often accompanied by sharp declines and fluctuations in the stock market. Investors pull out of equities in search of safer assets, driving down stock prices. Market volatility can reduce household wealth, impact retirement accounts, and erode consumer confidence—creating a feedback loop that worsens the downturn (U.S. Securities and Exchange Commission, n.d.).


Federal Policy Responses

The U.S. government and the Federal Reserve typically act swiftly during recessions to stabilize the economy. This may include lowering interest rates, implementing quantitative easing, offering direct stimulus payments, enhancing unemployment benefits, and funding infrastructure projects to create jobs. The effectiveness of these measures depends on timing, coordination, and the scale of the crisis (Congressional Budget Office [CBO], 2020).


B. Globally

Trade Slowdown and Supply Chain Disruptions

When major economies slow down, global trade takes a hit. Recessions reduce consumer demand, which in turn lowers the volume of imports and exports. For countries dependent on manufacturing or natural resources, this can be devastating. The COVID-19 recession exposed the fragility of global supply chains, causing shortages in everything from medical supplies to semiconductors (World Trade Organization [WTO], 2020).


Currency Fluctuations

Economic instability often leads to currency devaluation in vulnerable countries. Investors may pull capital from emerging markets to invest in safer economies, such as the U.S., strengthening the dollar while weakening other currencies. This makes imports more expensive for weaker economies, further straining their recovery (International Monetary Fund [IMF], 2020).


Impact on Developing vs. Developed Economies

Recessions tend to hit developing countries harder due to limited social safety nets, weaker healthcare systems, and lower access to global financial markets. Developed countries, while not immune, are better equipped with monetary tools and international influence to weather downturns. The World Bank estimates that during global recessions, poverty increases significantly in low-income countries (World Bank, 2021).


Global Cooperation and Policy Differences

The nature of recessions often requires coordinated international responses—such as joint interest rate cuts, debt relief for poorer nations, or coordinated stimulus measures. However, geopolitical tensions and varying fiscal policies can hinder unified responses. For example, during the 2008 crisis, the G20 coordinated efforts for global financial stability, while responses to COVID-19 were largely fragmented and nation-specific (G20 Research Group, 2021).


VI. How Recessions Affect Small Businesses

Small businesses are often the first to feel the shockwaves of a recession. With fewer financial cushions and more limited access to capital than large corporations, they face unique vulnerabilities—but also surprising opportunities for resilience and reinvention.


1. Reduced Consumer Spending and Revenue Drops

During recessions, consumers tighten their wallets—cutting back on non-essentials, delaying large purchases, and shifting priorities toward savings and necessities. As a result, small businesses, especially those in retail, hospitality, and services, often see a significant drop in sales. According to the U.S. Chamber of Commerce (2020), nearly 60% of small businesses reported a severe decline in revenue during the first few months of the COVID-19 recession.


2. Tightened Access to Credit and Capital

When the economy slows down, lenders become more risk-averse. Banks raise lending standards, reduce lines of credit, or halt loans altogether—making it harder for small businesses to access the capital they need to weather tough times or pivot operations. The Federal Reserve Bank of New York (2020) reported that nearly half of small business loan applications were denied during the early months of the pandemic.


This limited access to funding can lead to cash flow challenges, payroll issues, and difficulty restocking inventory—exacerbating the pressure on small firms already struggling with lower sales.


3. Supply Chain Delays

Global or national economic downturns often disrupt supply chains, which can be especially damaging for small businesses with limited suppliers or inventory flexibility. During the COVID-19 recession, small businesses experienced significant delays and shortages, with shipping costs rising and basic goods taking weeks—or months—to arrive.


Disruptions like these not only hurt short-term operations but can also erode customer trust when products or services are delayed.


4. Increase in Competition and Closures

Recessions often lead to business closures, and unfortunately, small businesses account for a disproportionate share. According to Yelp Economic Average data, over 160,000 U.S. businesses closed permanently in 2020 alone due to economic strain (Yelp, 2020). In some cases, larger companies with more resources can undercut smaller competitors or absorb their market share.


However, this uptick in competition can also be a motivator for innovation. Businesses that find ways to stand out—whether through niche offerings, exceptional service, or adaptability—can not only survive but thrive during and after a downturn.


5. Opportunity for Innovation and Repositioning

While recessions are undoubtedly challenging, they also create fertile ground for innovation. Some of today’s most successful companies—including Airbnb, Uber, and Slack—were founded during or shortly after economic downturns. Small businesses that adapt to changing consumer behavior, streamline operations, or reposition themselves to meet new demands often come out stronger.


For instance, many restaurants that quickly pivoted to delivery, curbside pickup, or online ordering in 2020 were able to sustain operations and even grow their customer base (National Restaurant Association, 2021). A recession forces clarity: What works, what doesn’t, and where value can truly be created.


VII. How Small Businesses Can Prepare for a Recession

While recessions are often unpredictable in timing and intensity, preparation is possible—and can be the key to long-term survival. For small businesses, resilience isn't just about weathering the storm; it's about adapting, staying agile, and finding new ways to deliver value when others retreat.


1. Build an Emergency Fund or Liquidity Buffer

Cash is king—especially during a recession. Having a cash reserve that covers at least three to six months of operating expenses can provide breathing room when revenue declines. A liquidity buffer allows businesses to cover payroll, rent, and essential services without needing to rely on uncertain external financing (SCORE, 2023).


Businesses should also reevaluate their balance sheets regularly to improve cash flow and free up working capital where possible.


2. Review and Reduce Overhead Expenses

Recessions require lean operations. Conduct a thorough audit of expenses and identify what’s essential versus what can be scaled back or eliminated. This might include renegotiating contracts with vendors, downsizing office space, or shifting to more cost-effective tools and platforms.


According to the U.S. Small Business Administration (2020), small businesses that proactively control expenses are more likely to maintain financial health during downturns.


3. Diversify Revenue Streams

Putting all your eggs in one basket is risky—especially in a volatile economy. Businesses can prepare for recessions by diversifying their products, services, or client base. This might mean adding a digital component to a physical storefront, launching subscription models, or pursuing B2B contracts in addition to direct-to-consumer sales.


Diversification spreads risk and ensures that a downturn in one area doesn’t completely destabilize the business (Harvard Business Review, 2020).


4. Reassess Supply Chains and Vendor Relationships

As we've seen in recent recessions, supply chain fragility can be a hidden threat. Small businesses should identify vulnerabilities in their supply chain and consider alternative or local vendors when possible. It’s also a smart time to strengthen relationships with reliable suppliers, perhaps through longer-term contracts or collaborative forecasting.


The goal is to avoid disruption and maintain continuity, even if global or national logistics falter.


5. Focus on Core Competencies and Customer Retention

During uncertain times, it’s important to return to what your business does best. Double down on core offerings that provide consistent value and have proven demand. Simultaneously, invest in your existing customer relationships—because retaining loyal customers is more cost-effective than acquiring new ones.


Simple gestures like enhanced customer service, loyalty programs, or personalized outreach can go a long way during a downturn (Forbes, 2022).


6. Scenario Planning and Stress Testing

Strategic planning under different "what-if" scenarios helps small businesses prepare for a range of possible outcomes. Consider what would happen if revenue dropped by 20%, 40%, or more—and create a plan for each situation. This process, known as stress testing, allows businesses to anticipate challenges and make informed decisions under pressure (McKinsey & Company, 2021).


Preparing for a recession isn't about panic—it's about foresight and discipline. The businesses that survive (and even thrive) during downturns are those that take time in advance to strengthen their foundations, adapt their models, and stay connected to the needs of their customers. With the right strategy and mindset, small businesses can transform a recession from a crisis into a catalyst for smart growth and innovation.


VIII. How Individuals Can Prepare for a Recession

While businesses brace for declining profits and market uncertainty, individuals face their own set of challenges during a recession—job insecurity, rising prices, and increased financial stress. The good news? With some thoughtful planning and proactive habits, people can reduce their vulnerability and even build greater financial resilience during economic downturns.


1. Build or Boost Your Emergency Savings

An emergency fund is your first line of defense during uncertain times. Experts recommend saving at least three to six months' worth of living expenses, but even a few thousand dollars can make a difference if unexpected costs arise or income is disrupted (Consumer Financial Protection Bureau [CFPB], 2023). Automating small, regular deposits into a high-yield savings account can help you steadily build this cushion.


2. Reevaluate Debt and Reduce Liabilities

High-interest debt can become a major burden during a recession, especially if income declines. Focus on paying down credit card balances, personal loans, or any debt with variable interest rates. Consider consolidating or refinancing loans if you qualify for lower rates, and avoid taking on new debt unless absolutely necessary.


According to the Federal Reserve (2022), households with lower debt-to-income ratios weather recessions more effectively and experience less financial stress.


3. Assess and Diversify Your Investments

Market volatility is a hallmark of recessions, and while long-term investors are generally advised to stay the course, it's still wise to review your portfolio. Diversify your holdings, avoid panic-selling, and ensure your investment strategy matches your risk tolerance and time horizon (U.S. Securities and Exchange Commission [SEC], 2022).


If you're nearing retirement, you may want to reduce exposure to high-risk assets and rebalance toward more stable options like bonds or dividend-paying stocks.


4. Strengthen Job Skills and Career Adaptability

Layoffs and hiring freezes are common during economic downturns. To stay competitive—or find new opportunities—consider enhancing your professional skills, certifications, or education. Industries like healthcare, cybersecurity, IT, and logistics tend to be more recession-resistant (Indeed Hiring Lab, 2023), so learning relevant skills can increase job security or open doors to career transitions.


Online platforms like Coursera, LinkedIn Learning, and edX offer free or low-cost resources to build new competencies.


5. Reduce Discretionary Spending

Tightening your budget doesn’t have to mean sacrificing joy—it’s about identifying where your money is going and aligning it with your priorities. Cut back on non-essential spending such as streaming subscriptions, dining out, or luxury items, and redirect those funds toward savings or debt repayment.


Using budgeting tools like Mint, YNAB, or a simple spreadsheet can provide clarity and control over your finances.


6. Take Advantage of Available Resources

Governments often roll out assistance programs during recessions, including expanded unemployment benefits, rent or mortgage relief, utility assistance, and food support. Nonprofits and local community organizations also offer aid. Staying informed and applying early can help fill financial gaps and prevent deeper hardship.


Don’t hesitate to ask for help—recessions are tough on everyone, and using available resources is a sign of strength, not failure.


Preparing for a recession isn’t just about bracing for the worst—it’s about creating stability, preserving options, and building long-term financial health. By saving smart, investing wisely, and continuously developing your skill set, you’re not only preparing for economic uncertainty—you’re positioning yourself to emerge stronger on the other side.


IX. Recession-Proof Mindset and Final Thoughts

Recessions, while challenging, are not insurmountable. With the right mindset and strategy, both individuals and businesses can face downturns with clarity, confidence, and even creativity. More than just financial events, recessions test our adaptability, patience, and willingness to innovate.


1. Think Long-Term, Not Just Short-Term

While it’s natural to worry during a recession, reacting out of fear can lead to poor decisions—like pulling out of investments at a loss or slashing vital parts of a business operation. History shows that markets recover, economies rebound, and new opportunities emerge (Harvard Business Review, 2020). Keeping a long-term perspective helps reduce panic and encourages smarter, more measured choices.


2. Stay Informed, But Don’t Be Overwhelmed

Understanding what’s happening in the economy empowers you to make informed decisions. Follow credible financial news, seek professional advice when needed, and use data to guide your actions. However, be mindful of information overload—especially in the age of social media. Misinformation can heighten anxiety and lead to inaction or missteps (Pew Research Center, 2022).


Choose a few trusted sources and focus on actionable insights rather than daily panic headlines.


3. Build Financial and Mental Resilience

Recession-proofing isn’t just about budgeting and spreadsheets—it’s also about mental toughness. Develop routines that support your well-being, such as exercise, meditation, or simply disconnecting from news cycles when needed. For businesses, this might also mean investing in employee wellness and strengthening company culture during lean times.

As the World Economic Forum (2022) notes, psychological resilience plays a key role in how individuals and organizations rebound from crisis.


4. Use the Downturn as a Strategic Reset

Recessions force change—and change often brings clarity. For entrepreneurs, this might mean rethinking a business model, shedding inefficiencies, or launching a new idea. For individuals, it might mean upskilling, changing careers, or finally creating a long-overdue financial plan.


Some of the most successful brands and professionals have emerged from recessions stronger than before. It’s not about avoiding failure altogether—it’s about using disruption as a catalyst for growth.


Final Thoughts

Recessions are tough, but they’re also temporary. Whether you're a small business owner facing slower sales, a professional worried about job security, or someone simply trying to stretch a budget, preparation, mindset, and adaptability make all the difference.


Economies may contract, but your capacity to respond, reinvent, and rebuild does not. By taking proactive steps and keeping your focus on long-term goals, you not only increase your chances of surviving a recession—you set the foundation to thrive beyond it.

 

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References

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