“The Beginner’s Guide To Email Marketing” is an in-depth ebook that aims to teach entrepreneurs the fundamentals of email marketing. The book covers everything from creating effective lead magnets, email automation, and optimizing email delivery, to A/B testing, improving email open rates, and tracking metrics.
 
The ebook emphasizes the importance of building an email list, as it is a key factor in the success of any email marketing campaign. It provides step-by-step guidance on creating lead magnets that attract subscribers, and shows how to effectively use email automation to nurture those subscribers and turn them into customers. Additionally, the book offers insights into the technical aspects of email marketing, such as the use of SPF, DKIM, and DMARC to improve email delivery rates. It also provides practical tips on how to improve email open rates, such as creating compelling subject lines and engaging content.
 
Overall, “The Beginner’s Guide To Email Marketing” is a must-read for anyone looking to take their email marketing game to the next level. Paired with the online course Email Marketing offered by Entrepreneur HQ, it provides a comprehensive guide and practical training for entrepreneurs who want to succeed in email marketing.